🧚‍♀️ The $35 Tooth Fairy Visit — and Why It Matters for Your Practice

How a simple lost tooth can become a powerful practice-building moment

Every once in a while, a patient says something that stays with you.

Recently, a little one in my practice told me with absolute delight that the Tooth Fairy had left $35 under their pillow. I raised an eyebrow at the dad, who laughed and said:

“Two sets of grandparents!”

That moment was equal parts sweet, surprising, and telling — because families today are creating Tooth Fairy traditions in all kinds of ways. Some leave $1, others leave $20. Some leave glitter trails, notes, or tiny gifts. Some… forget entirely and need an “oops-the-fairy-was-delayed” explanation the next morning.

And that’s exactly why the Tooth Fairy is more than just a cute childhood milestone.
It’s an opportunity.

Why the Tooth Fairy is a practice asset, not just a childhood tradition

When a child loses a tooth, three things are happening at once:

✅ The child is proud and excited
✅ The parents are trying to “do it right” (whatever that means!)
✅ The dentist has a perfect opening to support the experience and strengthen the relationship

When we, as pediatric dentists, offer a helpful resource — especially one that solves a parent concern before they ask — we aren’t just educating. We’re creating connection, loyalty, and trust.

And that’s why I created a Parent Tooth Fairy Guide you can use in your own practice.

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What the downloadable guide includes

It’s written for parents, not dentists — simple, friendly, and practical. Inside you’ll find:

✨ Fun ideas for Tooth Fairy visits with or without money
✨ What to say when the “fairy forgets” (yes, it happens!)
✨ A gentle way to explain payouts that vary
✨ Creative non-cash surprise ideas (glow sticks, notes, seed packets, etc.)
✨ A quick section on what’s normal vs. when to call the dentist
✨ Space for your practice logo and info at the bottom

It’s the kind of handout parents actually keep — not recycle.

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7 smart ways to use it in your practice

• Give it to every child at their cleaning once teeth start wiggling

• Automate it in your “turning five” email drip

• Print as part of your new-patient welcome packet

• Offer it as a free download on your website to collect emails

• Share it on social media (“Get your free Tooth Fairy Guide!”)

• Add it to your school talks, Mom-and-Me groups, or community visits

• Use the Canva-blank version and brand it in < 2 minutes

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Want it for your office?

You can download the guide here:
👉 [Download the Tooth Fairy Parent Guide] 

Final thought

The Tooth Fairy may be tiny — but she’s one of the biggest relationship-builders we have.
When we help parents make the moment magical, we’re not just delivering dentistry…
We’re delivering delight.

And that’s the kind of experience families remember — and refer.